Style Staples with Emme Parsons
Emme Parsons Shares Her Summer Sandal Staples
Emme Parsons launched her eponymous brand in 2017, starting with just three sandal styles. Her goal: To create silhouettes that are both timeless and relevant. In the eight years since, the brand has expanded into multiple shoe categories and is stocked by iconic retailers including Bergdorf Goodman, Harrods, and MERCI - yet its mission has remained unchanged.
For Emme Parsons, the essence of style lies in “striking the elusive balance of feeling put together and at ease.” “For example, wearing flats for evening or heels with tailored shorts and a button down shirt.” It’s an ethos that comes through in every detail of her designs - where quality materials, thoughtful craftsmanship, and a clear focus on comfort come together to create pieces that feel both elevated and effortless.
In this week’s article: Style Staples with Emme Parsons, sharing her current summer sandal staples that she has on heavy rotation.
Staple 1. The Meta Sandal
“The intention behind the Meta sandal was to create a more luxurious but equally comfortable version of a rubber thong sandal. They are my current favorite style because of the ultra cushioned footbed – they literally feel like walking on marshmallows. I love wearing them with simple long cotton dresses.”
“They literally feel like walking on marshmallows.”
Staple 2. The Hugo
“Before I launched my brand, I was an art director and graphic designer. Those formative years shaped my approach to design, which is very pragmatic. We spend a lot of time during the design phase and fittings thinking about where straps fall on ankles and where lines break on a woman’s leg. It’s to always ensure that our shoes are flattering.
Part of the brand DNA are barely-there styles that almost disappear on the foot. The Hugo is a good example of one of our classic styles embodying this design ethos. The tapered 55mm heel is an ideal height to allow someone to run around a city and move through.”
“It’s an ideal height to allow someone to run around a city and move through.”
Staple 3. The Loop Heel
“Another part of our brand DNA are asymmetrical designs. The Loop Heel is a new SS25 design that builds upon the success that we have had with the Susan, Susan Slide and Bari family. The asymmetrical strap creates a graphic line across the vamp and the 75mm heel is the same as our best-selling Stretch Boot.
Even though it is higher than the Hugo, the flared base of the heel makes it incredibly comfortable. I love the Loop Heel in black satin styled with an all black ensemble for summer evenings out.”
“I love the Loop Heel in black satin styled with an all black ensemble for summer evenings out.”
About Emme Parsons
Established in 2017, Emme Parsons is an American coastal brand grounded in European historicism. Known for its ultra-light interpretations of classic silhouettes each collection strives to create versatile, enduring pieces.
Defined by discipline, rationality and purity, the label utilizes the rigor of aesthetic rules while acting as a conduit to the less knowable. Blending logic and feeling, the label’s core ethos is rooted in eloquent utilitarianism: a belief that function should have meaning and that pure design should be unobtrusive yet emotional.
All shoes are made in Italy and Spain according to long-held practices and adhering to the highest standards in environmental responsibility.